The NSW Government's Responsible Gambling Fund has launched the second phase of a major advertising campaign to encourage problem gamblers to access free and confidential counselling services offered by the Gambling Help network.
The 'You're Stronger Than You Think' campaign takes a positive and motivational approach reminding people that they have recovered from setbacks in the past and have the inner strength and past experience to do so again.
The $1.5 million first phase of the campaign, which featured an online video and radio advertisements, ran in 2014/15 and focused on encouraging problem gamblers to overcome the stigma of help-seeking because they are 'stronger than they think'.
The successful campaign resulted in a 270% increase in the take-up of Gambling Help's range of self-help options. There was a 15% growth in calls to the helpline (1800 858 858), a 19% increase in online counselling sessions (gamblinghelp.nsw.gov.au), and a 27% increase in face-to-face counselling sessions.
Now a $2.4 million second phase of the campaign will run from April to November 2016 including television and radio advertisements, poster promotions in licensed venues, and online and social media.
Phase 2 of the campaign was officially launched last night in conjunction with a screening of the Australian feature film Broke featuring cast and crew and guests at the Randwick Ritz cinema.
The advertising campaign also features Strength in Numbers, a short film highlighting messages of encouragement and hope from real people affected by another person's gambling problems.
"There are a lot of people badly affected by their own problem gambling or that of a partner or family member," said Christopher Naughton, Chair of the Trustees of the Responsible Gambling Fund (RGF).
"Campaigns like this bring the issue out into the open, making it easier for those people to talk about what's happening and to ultimately seek help. We want to encourage everyone in need to reach out for the help that's available."
Deputy Premier Troy Grant said: "The You're Stronger Than You Think advertising campaign promotes courage, strength and respect to motivate people experiencing gambling problems to seek help as early as possible from the free and confidential Gambling Help services supported by the NSW Government's Responsible Gambling Fund."
Gambling counselling can be accessed 24 hours a day, seven days a week on 1800 858 858 or visiting www.gamblinghelp.nsw.gov.au