Liquor promotions
Licensees need to be aware of the responsibilities associated with running liquor promotions.
Any liquor promotion must not:
- encourage irresponsible, rapid or excessive consumption of alcohol
- have special appeal to minors
- be indecent or offensive, and
- be out of step with general community standards.
Unacceptable liquor promotions
Examples of liquor promotions that are unacceptable include the following:
- Appeal to minors - because of the design, name, motifs or characters used
- Indecent or offensive - through the use of images, including the human body, which may considered offensive by a reasonable adult
- Non-standard measures – for example, yard glass, slammers, water pistols, etc. that encourage irresponsible drinking
- Emotive descriptions or adverting – for example, the use of slogans that focus on the excessive consumption alcohol such as 'drink like a fish' or 'drink to you drop'
- Free drinks or extreme discounts – that promote excessive consumption of alcohol. For example, 'all you can drink' or encourage rapid consumption, such as '$50 voucher between 7-8pm only'
- Irresponsible, rapid or excessive consumption – such as a drinking game, for example, '60 shots in 60 minutes' or 'boat races'. Or sports event promotions such 'free beer until first points scored' or 'half price drinks until half time'
- Not in the public interest - such as promoting unlawful activity, anti-social behaviour, allude to consuming alcohol with illicit drugs or associating liquor consumption with violent or aggressive behaviour towards other people.
Find out more in these factsheets:
If you wish to make a complaint about a liquor promotion you can use our online feedback form or you contact Liquor & Gaming NSW on 1300 024 720.