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Case study
22 November 2018

Ask for Angela Campaign | Case study

Ask for Angela is a patron safety campaign aimed at addressing sexual violence. Originating in the English County of Lincolnshire in 2016, the campaign encouraged patrons to approach bar staff and ‘ask for Angela’ if they needed help to leave an unsafe situation.

Licensed venues worked closely with the council and the local police to implement the campaign in bars and pubs across the region, and as a result went viral on social media and quickly gained international attention. The campaign has since been adopted by licensed venues across the United Kingdom, United States and Australia.

In May 2017, the Wagga Wagga Liquor Accord became the first in NSW to launch the initiative, followed by the Orange and Albury liquor accords. Ten more NSW accords rolled out the campaign in 2018.

In July 2018 the City North, City Central and Darling Harbour Liquor Accord collaborated to launch campaign in over 1,000 member venues. In conjunction with the NSW Police Force, City of Sydney Council and the Australian Hotels Association, the initiative promotes a safe and positive environment for patrons to enjoy and demonstrates the proactive work that Liquor Accords do for their communities.

Implementing a campaign that addresses a local issue or prevents one from arising, can improve the amenity of the community and raise the public image of the venues who participate.

Read more about Liquor Accords