Licensed venues are being reminded to ensure responsible alcohol promotions after a Sydney restaurant was caught offering patrons the chance to drink ‘unlimited beer’ for $9.99.
The promotion – at Yummy BBQ Restaurant in Sydney’s Chinatown – was found to risk encouraging reckless alcohol consumption.
It was uncovered during a joint compliance operation by Liquor & Gaming NSW and NSW Police in the Sydney CBD last weekend.
The “unlimited beer for $9.99” offer was advertised on signage outside the restaurant. The offer was available to patrons who bought a BBQ buffet meal.
Officers found a “sold out” sign in front of a beer tap linked to the promotion.
Liquor & Gaming NSW Director of Compliance Operations, Sean Goodchild, said the restaurant has complied with a formal order to stop the promotion, which posed an unacceptable risk of excessive alcohol consumption.
“While Liquor & Gaming NSW recognises that while offering discounted products and promotions are popular with customers, it’s vital such promotions don’t encourage misuse or abuse of alcohol,” he said.
“'All you can drink’ and similar offers without suitable controls in place risk encouraging people to consume alcohol more rapidly than they otherwise may have. This can lead to alcohol-related violence and disturbance as well as health impacts for individuals.”
Earlier this year, Liquor & Gaming NSW issued new guidelines to help licensed venues run liquor promotions safely and responsibly.
“The aim of the guidelines is not to stifle creative and vibrant industry or healthy competition; rather we want to ensure promotions meet community standards and don’t encourage harmful behaviour,” Mr Goodchild said.
Examples of irresponsible promotions in the past include an inner-western Sydney hotel serving cocktails in plastic bags; a Darlinghurst café offering giant martini glasses containing the equivalent of eight standard drinks; and a mid north coast hotel selling vodka-infused gummy bears and Barbie doll-themed cocktails.
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