Betiquette is the innovative new campaign aimed at helping young men aged 18–35 to stay in control when betting on sports and racing events. The NSW Government campaign was launched on 7 September by Minister for Racing Paul Toole and Parramatta Eels legend Nathan Hindmarsh.
'Betiquette' is a mix of good old fashioned etiquette, with responsible betting. Young men are being encouraged to 'show some Betiquette' when gambling over the NRL finals season and spring racing carnival, when betting activity is expected to be higher.
The campaign takes a novel and humourous approach to get young men to think carefully about their gambling choices so they can remain in control when impulse may sway them from their betting plan.
The campaign has been developed in response to the growth of online betting, the fastest-growing type of gambling in NSW. Factors such as digital money, access to credit, 24/7 online availability and high-profile promotions have contributed to the growth of sports betting in NSW.
Betiquette is a timely and targeted education campaign, given that ninety per cent of online sports bettors are male, with an average age of 31 and are at higher risk of problem gambling than other adults.
The campaign will feature several ads with different messages, such as knowing when to stop betting, planning your bets, overcoming peer pressure, and not betting under the influence of alcohol or for necessities. They will feature on radio, websites, mobile phones, social media and in licensed venues throughout the NRL and AFL finals and spring racing carnival.
Betiquette is being funded by the Responsible Gambling Fund, which funds initiatives to prevent and minimise harms linked to problem gambling.
For more information visit the Betiquette website.