Liquor promotions

The promotion must not have special appeal to minors.

Promotions that:

• Use characters, imagery, motifs, naming or designs that would appeal to minors.
• Include merchandise that primarily appeals to minors.
• Use interactive games or technology that would appeal to minors.
• Use images of people that look under 18 years of age that suggest they are or have been consuming liquor or may be about to.

The promotion must not be indecent or offensive.

Promotions that:

• Use images, including of human bodies, that may be considered offensive to a reasonable adult.
• Offer free or discounted drinks for participating in an activity that may be offensive to a reasonable adult present on the premises, for example encouraging participants to remove articles of clothing.
• Use insulting or offensive language.
• Use any form of discriminatory, demeaning or vilifying language or imagery.
• Use sexual, degrading or sexist images, symbols figures or innuendo.

The promotion must not involve non-standard measures that encourage irresponsible drinking.

Promotions that:

• Encourage the consumption of liquor in a yard glass for skolling.
• Encourage the consumption of laybacks, slammers, blasters, bombs or consumption from a water pistol or test tubes with no stand.
• Encourage an individual to purchase and consume on their own an alcoholic drink intended to be shared (that is, a drink containing a significant number of standard drinks).
• Encourage the consumption of multiple shooters or shots by an individual.

The promotion should not use emotive descriptions or advertising that encourages irresponsible drinking.

Promotions that:

• Promote events which focus primarily on the excessive consumptions of alcohol (e.g. ‘Mad Monday’).
• Use language, labelling or titling that suggests irresponsible or excessive consumption of alcohol (e.g. ‘drink like a fish’, ‘beat the clock’ and challenges to drink within certain timeframes).
• Engage a person who, as part of the promotion, enthusiastically talks up excessive consumption of alcohol beverages, encourages intoxication or irresponsible or illegal behaviour.

The promotion should not involve the provision of free drinks or extreme discounts, or discounts for a limited duration that creates an incentive for patrons to consume liquor rapidly.

Promotions that:

• Provide free drinks that encourage rapid consumption of alcohol (e.g. all you can drink in a limited time frame).
• Use drink cards, promotional cards, vouchers or shopper dockets which encourage rapid consumption of alcohol over a short period of time (e.g. $50 voucher redeemable between 9pm and 10pm).
• Offer happy hours encouraging or facilitating the rapid consumption of alcohol.
• Link the consumption of alcohol to unpredictable events (e.g. free drinks until the first points scored).

The promotion should not encourage irresponsible, rapid or excessive consumption of liquor.

Promotions that involve:

• The use of drink ware which encourages rapid consumption, such as test tubes, water pistols and yard glasses.
• Drinking games, competitions, challenges, dares, scoreboards, lotteries, or games of chance that involve the rapid or excessive consumption of liquor. These could include skolling games, boat races, flip and win, ‘around the world’, ‘60 shots in 60 minutes’ and pub golf.

The promotion should not be otherwise considered to not be in the public interest.

Promotions that:

• Use images or messages that could be seen to be encouraging or condoning breaking the law or other anti-social behaviour.
• Use images or messages that link the promotion of alcohol with illicit drugs or allude to drug taking behaviour.
• Associate liquor consumption with aggressive or violent behaviour towards other people.
• Include discriminatory elements into a promotion such as a gender-based free drinks or discount (e.g. ‘women drink free’).