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Liquor promotions

Licensees have responsibilities associated with running liquor promotions.

Fundamentally, liquor promotions should not:

  • encourage irresponsible, rapid or excessive consumption of alcohol
  • have special appeal to minors
  • be indecent or offensive
  • be out of step with general community standards.

Determining appropriate promotions

The determination of whether a promotion is undesirable and may be subject to a notice is made by the Secretary, Department of Industry or delegate, for example the Director of Compliance, L&GNSW.

Before a determination is made, a licensee may be given the opportunity to comment or offer an explanation on why the promotion should not be considered undesirable. An application can be made to the Independent Liquor and Gaming Authority (ILGA) to review a decision.

Harm minimisation measures

Each of the principles and examples provide guidance on liquor promotions that are generally considered undesirable. It is in the interests of venues to ensure that all promotions are conducted with harm minimisation measures in place to prevent unacceptable outcomes.

Management of all promotions is necessary as your liquor promotion may still be deemed undesirable even where harm minimisation measures are applied.

A list of some harm minimisation measures that may be appropriate include:

  • RSA marshals
  • Service of free food and water as part of the promotion
  • Alcohol Management Plan specific to the promotion
  • Drink limits
  • Signs prominently disclosing the alcohol content of mixed drinks served to customers
  • Appropriate timeframe for conduct of promotion
  • Alcohol content is measured and discernable
  • Limits on the quantity of alcohol that can be purchased at a reduced price.

However, it should be noted that there are no mitigating measures that can be applied that would make an otherwise unacceptable promotion acceptable.

Make a complaint about a liquor promotion

Use the online feedback form or contact us on 1300 024 720.