A new campaign to tackle anti-social behaviour among younger patrons of licensed venues has today been unveiled at the Liquor Accord Forum 2023.
“Just…Don’t” targets drinking etiquette for younger patrons through a combination of digital and print resources.
Devised by the NSW Government in collaboration with the Maitland Liquor Accord, the campaign will target young people attending bars, pubs and clubs.
Hospitality and Racing Director Industry and Community Engagement Melanie Brown said the hospitality sector had faced challenges with anti-social behaviour among younger patrons particularly in the wake of the COVID-19 pandemic.
“With extended lockdowns, a generation of young adults in communities across NSW has missed out on a gradual ease into socialising at licensed venues.” Ms Brown said.
“The campaign aims to reduce irresponsible and potentially harmful behaviour and pave the way for younger generations to develop a responsible drinking culture.
“We are pleased to have presented this campaign at the forum where industry leaders got to discuss and share experiences and ideas on how to create vibrant and safer communities.”
President of the Maitland Liquor Accord Neil Hedges said the Accord is proud to collaborate with the NSW Government in launching the campaign.
“We believe this campaign will provide essential resources to educate and empower young people to make responsible decisions while drinking.” Mr Hedges said
The campaign will offer posters and coasters as print resources for venues to use in their premises. Videos, social media tiles and digital assets can be used by accord members via their social channels.
Liquor Accords are made up of liquor licensees, community members, businesses, local councils, police, government departments and other community groups. These groups work together to develop strategies tackling alcohol-related issues, anti-social behaviour and violence in local areas.
During the forum, Liquor & Gaming NSW also presented a new Liquor Accord Strategy 2023-2025, which identifies five key priorities to support and strengthen liquor accords to provide local solutions to local issues and a self-sustaining liquor accord network.
Ms Brown said the Strategy focuses on reducing alcohol-related harm and improving community safety and well-being.
“The forum today was an important opportunity to share the new plan for the next few years, as 215 committed industry stakeholders across NSW came together and discussed how to implement the priorities and ensure their success.” Ms Brown said.
The event was informative for participants, who heard from a range of engaging keynote speakers and took part in panel discussions to support the hospitality industry in ensuring a safe and enjoyable experience for all patrons.
