A broad member base and active participation is essential to a liquor accord group’s success. Building membership is an ongoing activity that can be achieved via a dedicated liquor accord website or social media page, newsletters to local businesses and organisations, networking at events, and more.
An annual membership drive is a great way to raise awareness of your liquor accord group and attract new members. It’s an opportunity for you to demonstrate the benefits of membership, highlight your successes and showcase strategies and initiatives.
To support liquor accords to recruit new members, we have created resources titled 'We Need You'.
The resources were created following feedback at our Liquor Accord Forum in April 2023 where network members highlighted the need for support to help attract new licensees and potential members. Four concepts were created and guests at the October 2023 Liquor Accord Forum voted on their preferred design which was then recreated with the help of the Kiama Liquor Accord.
Resources include an A6 post card (in-house or professional print) that Executive members can use to add their upcoming meeting and contact details and drop off to licensees or community members. A letter has also been created to support a membership drive.
Recruiting a broad cross-section of licensed venues from your local community will strengthen your strategies and create greater awareness of your work.
Consider all types of licensed venues in your membership, for example:
Collaborating with government and community organisations is a great way to stay informed on local safety initiatives, and you can work together to develop harm minimisation strategies and campaigns.
Consider involving organisations such as:
If you have registered your liquor accord group with us, we can work with you to explore great ideas to establish and promote your accord, for example:
Give potential members a taste of an accord meeting by hosting an information session. Your session can include:
If your area has a large multicultural community, you can consider a language specific information session, or partnering with the local chamber of commerce, or business associations.
E: liquor.accords@liquorandgaming.nsw.gov.au
Short clips to send to potential members to build your accord membership.
